757 Proud
believers in and activators of 757's potential and pride.
757 Proud was formed by a group of multi-industry young professionals to promote and foster regional unity between, and a sense of pride among, the people and localities that comprise Hampton Roads. The group creates and engages in initiatives that work to attract and retain talent, build the regional brand, foster collaboration and sense of community spirit, and ones that highlight and tell the stories of the incredible people and places of the 757.
Non-Profit
Organization Type
Industry/Sector
Community Development, Placekeeping, Branding
Organizational Evolution + Development: Partnered to transform a loosely connected network of passionate young professionals into a mission-driven, structured nonprofit with the governance and framework to sustain, amplify, and grow its impact.
Narrative Reimagination: Co-developed strategic initiatives — including "Humans of 757", 757 Proud masks, and the "Did You Know Campaign" — to shift perceptions and deepen collective community pride, reframing how residents see, celebrate, and connect to their home.
Ecosystem Activation: Supported collaborations across schools, businesses, and community organizations, creating a ripple of civic engagement and belonging that strengthens talent attraction/retention, regional branding, and cross-community cohesion.
